Transatlantic Business Issues

With the completion of this project the ability of planting area by 500% cones.

The Chinese government plans to plant 160,000 hectares of olive groves in the vicinity of Tibet, the Himalayas, thus increasing its capacity by 500% in five years, currently has between 33,000 and 40,000 ha .- This is an opportunity business in Spain, according to experts.

The professor of the Polytechnic University of Madrid, Maria Gomez de Campo, has encouraged Spanish companies to advise on the development of Chinese olive, which will then sell technology and knowledge because, otherwise, “so will others, such as Italy.”

For now, the Polytechnic of Madrid is working with China.

Last year, Chinese officials visited Spain to meet the test varieties, while the University of Beijing is interested in sending graduate students to the center.

China offers olive groves, especially in the provinces of the country’s geographical center of Sichuan, southern Gansu and Hubei; “a piedmont” near the Himalayas, since the land located in the plains is used for cereals or oilseeds.

In the 60 olive trees were imported from Albania and Russia, the variety “Beret” mostly and then introduced the new surface 80 is supported by the Agency of the United Nations Food and Agriculture Organization (FAO) in central-south, closer to the tropics to avoid the effects of low temperatures, the monsoon from Siberia.

According to Gomez de Campo, the Government’s interest in the olive is explained by their interest to keep the peasants in these areas with a culture that offers them return to avoid further mass migration to the industrialized and highly developed cities of the East and also environmental reasons to prevent erosion of the slopes with perennial planting.

China now produces a residual amount of olive oil, only 20 tons per year according to some sources, and has small mills and farms that provide little return, although there is good statistical information.

However, growing interest in the country by planting new fields and acquires technology to develop its olive oil industry.

On the prospects of olive in China, the teacher believes that China will continue its plantations and will return but with low yields and “problem”, resulting from adverse weather and very wet summer causing health problems do not exist elsewhere.

What does seem clear is that “never reach the self-sufficiency” of a population of large proportions.

He assured that if the technicians and professionals working on the expansion of olive groves in China are trained in Spain, the most likely to buy it come to technology and advice, so you must “position” and “not be afraid of We will remove from the market. “

China is contacting Italian and Israeli experts, so that Spain “needs to stand” in that market and provide information on their technology and also on their oil.

Although Spain is the current supplier of olive oil to China, as pointed out, the Italians are traded more.

The International Olive Council in 2020 is expected to reach 160 million Chinese households with purchasing power to buy olive oil and that these consumers are characterized by “look far” West and making it more than other markets to assess the health benefits of food .

In his view, Spain should strengthen the information and marketing campaigns on the use of the product adapted to those consumers.

The Chinese tend to cook the vegetables in your kitchen, but olive oil may offer a new way to use it to line up next and prepare the sauce.